Ram truck commercial

The super bowl is known for its commercials.  The super bowl is thought of as an all American sort of deal so it is no wonder why commercials like to play off our "Americanism" to make us want things.  I thought the commercial about Ram trucks was rather interesting in its play on what it is to be an American.  Most Americans don't live on a farm, but many view farming to be a truly American thing to do.  I think this commercial is really aimed at white Republican Christian men.  The reason I think this is due to how the commercial starts out.  "On the eighth day God made a farmer.."just this sentence either turns you onto the commercial or off of it.  I thought the intro was silly because I am an agnostic and because even I know the bible only says what God did the first seven days.  The commercial then goes on about how farmers are true Americans showing a picturesque view of what farming is.  The commercial ends with the a message "to the farmer in all of us" with a picture of the Ram truck.  The message the video sends isn't necessarily wrong, but I think it is misguiding.  The message that farmers need to be strong but gentle and insanely resourceful is really true in my opinion.  I think that the use of this message to sell trucks makes perfect sense because that can probably in Ram's mind also describe their trucks, but it is solely meant to play on our heart strings.  

In the funny or die parody of this commercial I think they did a great job of showing how farming in the country has changed and become exploited.  It paints farmers in a bad light which I don't think is necessarily fair, but it is very comedic.  My favorite part is how the commercial explains that all these things happened so God had to make high fructose corn syrup and then that lead to Mountain Dew.  It is interesting because in the real commercial they use God because he did this great thing by making a farmer and in the parody they use God as creating all of these things that we know aren't good like pesticides, and high fructose corn syrup.  The commercial makes makes me wonder how much most of media is twisted to what we want to hear in order to make us want to consume.