Tuesday, July 29, 2014

Constructing Consumables and Content

In Glenn's essay she talks about factory farms and the corporations than run them. She is concerned with how they manipulate the consumer by using certain misleading strategies. Particularly their choice of language to entice the consumer to buy "non-human animal" products without guilt or because they lack the knowledge of how factory farms are ran. Many consumers do not know the truth of how their meat is produced, they don't know about the unethical treatment of the animals mainly because of the lack of transparency into the industry and also the intentional misleading advertisements created by the corporations. I agree with Glenn, the industry does make it seem like their cows are grazing on open pastures and are living a wonderful life. How would the average consumer know that the misleading advertisements aren't the truth. Before I took many environmental classes I too thought that all animals lived a great life before making it to my local grocery store. How are we supposed to know? Most American believe that all advertisements are true because false advertisement is illegal but this is not the truth. Corporations can manipulate their advertisements to bend the truth so that they can sell more products.

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